Performance Marketing Executive

Location: Remote 

Working Hours: Monday to Friday, minimum 4 hours overlap with UK GMT 

Contract Type: Independent contractor

We're looking for a hands-on Performance Marketing Executive to help scale our paid acquisition channels. If you're data-driven, eager to learn, and want to own real results at a fast-growing DTC brand, keep reading.

This is a role for someone who punches above their weight and thrives on measurable impact.

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

The Role

As Performance Marketing Executive, you'll be a key driver in our growth engine, supporting high-impact acquisition campaigns and delivering insights that fuel smarter optimisation.

Reporting into our Marketing Director, you'll bring a solid mix of strategic awareness and hands-on execution. You'll launch campaigns, follow the data, and keep levelling up performance, making sure Purolabs shows up in a meaningful way wherever people are searching, scrolling, or clicking.

This is a role for someone who thrives in a high-growth environment, enjoys problem-solving with data, and is motivated by delivering measurable results they can own.

This is a unique opportunity to grow your career within one of the UK's fastest-growing supplements brands, with real ownership from day one and opportunities for accelerated progression.

Your Responsibilities

Campaign Execution

• Launch and optimise paid social campaigns, with primary focus on Meta Ads
• Support the development and delivery of a structured test-and-learn roadmap, from creative iterations to bidding strategies and audience segmentation
• Assist with campaign builds, ad set structures, and creative testing across platforms
• Monitor campaign performance daily and flag opportunities or issues proactively

Analysis & Reporting

• Track, analyse, and report on key metrics including CAC, ROAS, LTV, and channel performance
• Share insights that shape ongoing improvements and inform strategic decisions
• Build and maintain performance dashboards and weekly reports
• Conduct competitor research and identify trends worth testing

Collaboration

• Work closely with our Creative Team to ensure campaigns are data-informed and aligned to growth objectives
• Collaborate with the wider team to share learnings and optimise the full customer journey
• Stay informed on platform updates, tools, and industry trends to help identify opportunities for continuous optimisation
• Put forward business cases to trial new platforms and effectively communicate results

What You Bring

Essential

• 1-3 years experience in performance marketing for a DTC brand or performance marketing agency
• Hands-on experience launching and optimising paid social campaigns (Meta Ads essential)
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Solid understanding of key e-commerce metrics (CAC, ROAS, LTV, AOV)
• Familiarity with attribution models and performance measurement challenges
• Proficiency in Excel/Google Sheets for data analysis
• A proactive, data-driven mindset with a passion for testing, learning, and improving
• Clear, fluent English communication skills (written and verbal)

Nice to Have

• Experience in health, wellness, supplements, or beauty brands
• Understanding of CRO and what makes a high-converting landing page
• Familiarity with Shopify and e-commerce analytics
• Experience with subscription platforms like Recharge or Skio
• Experience with tools like Triple Whale, Google Analytics 4, or similar
• Basic understanding of Google Ads or TikTok Ads

Your Personality

• Curious and eager to learn. You want to understand how everything works
• Data-driven. You let numbers guide your decisions, not assumptions
• Proactive. You spot opportunities and raise your hand before being asked
• Detail-oriented. You notice the small things that impact performance
• Resilient. You're comfortable with testing, failing fast, and iterating
• Team player. You collaborate well and communicate clearly

What We Offer

• Fully remote with flexible hours (just maintain GMT overlap)
• Competitive rate based on experience
• Paid time off including UK bank holidays
• Real ownership and responsibility from day one
• Direct mentorship from experienced performance marketers
• Clear path for career progression as we scale
• Products that genuinely help people feel better

Important

• This is a contractor position (not employment)
• Applications welcome globally
• Minimum 4-hour daily overlap with UK hours required
• CV must be submitted in English